Starling Bank’s Strategic Pivot: From Challenger Bank to Global SaaS Player
- Jose Guevara & Javier Guevara
- Apr 1
- 7 min read
Starling Bank, one of the UK’s most successful digital challengers, has spent the past decade redefining retail and SME banking. However, the bank is now embarking on a significant strategic shift. Rather than following the traditional path of geographic expansion through banking licenses, Starling is positioning itself as a global financial technology provider through Engine by Starling, its core banking Software-as-a-Service (SaaS) subsidiary.
