We cover today's lack of competitively priced quality research with an offer that enables start-ups to accelerate their decision-making, and spot opportunities in the FinTech market at the right time. Whether it is international expansion, partnerships, product development, or increasing customer adoption, we are behind you!
Market research takes time to do properly due to the sheer amount of information available. We decided to use our expertise to help start-ups navigate the FinTech ecosystem, so that you can successfully scale up and grow. Our shared value of not just talking about things being easier, but making them so, pushed us to create C-Innovation.
Whilst working in the same company in the aftermath of the 2008 financial crisis, we realised that despite our different backgrounds, we had complementary experience in driving research, strategy, marketing, and product development. We saw that together we understand the banking environment very well, having helped corporate clients as well as Tier 1 banks like Barclays, Credit Suisse, HSBC, and Santander.
With technological development at the heart of financial services, in today’s competitive financial environment, business leaders' decisions are best when based on the highest quality information. Our thinking was that we could go one step further and make those leaders' jobs easier!
"The FinTech environment is constantly evolving, as are customer expectations. Start-ups need to closely follow market trends in financial services and technology, so they are able to grasp opportunities at the right time. C-Innovation is there to empower start-up growth in a changing environment."