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Digital banks in France in 2023: reshaped strategies, rebranding and new outlook for 2024

As we continue our C-Innovation's end-of-year content series, "Farewell 2023: The ultimate C-recap", this blog delves into the world of digital banks. Renowned for their groundbreaking technology and customer-focused strategies, these banks are reshaping the financial industry. In France, digital banks - subsidiaries of traditional banks - and challenger banks compete to gain market share in this competitive space, and the question we have is: are the rebranding and makeovers of the major digital banking players this year a sign of a competitive race to become the future of retail banking?

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