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Amazon's Dive into Brazil's Financial Services: What Does it Mean for Digital and Neo Banking?

In a time when conventional banking systems are witnessing seismic shifts, Brazil emerges as a focal point of innovation. With its thriving economy and rapidly growing e-commerce scene, Brazil provides fertile ground for the ascent of Neobanks and the entry of e-commerce behemoths into the financial domain. Central to this evolution is Amazon, whose strategic initiatives in Brazil mark a pivotal juncture for the country's digital banking domain.

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