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FinTech Fusion: Navigating Digital Banking's Evolution with 42Flows on C-Innovation Podcast

Welcome, innovators and finance enthusiasts, to the inaugural episode of the C-Founders series by C-Innovation. We are thrilled to kickstart this section with Igor Luzhanskiy, the visionary CRO of 42Flows, a beacon in the ever-evolving landscape of FinTech.


In this episode, we embark on a riveting exploration of 42Flows’ pioneering vision for digital banking, spearheaded by the insightful leadership of Igor. Join us as we unravel the intricacies of their groundbreaking strategies and the profound impact they are set to make on the financial ecosystem.


Our mission with the C-Innovation Podcast is clear: to equip our audience with actionable insights delivered in a succinct format, ensuring a profoundly enriching discourse on the forefront of financial innovation. Get ready for a captivating dialogue that promises to illuminate the path for future-oriented financial solutions.




Meet Our Guest: Igor Luzhanskiy, Co-founder and Head of Customer Growth at 42Flows


In this episode, we have the privilege of talking with Igor Luzhanskiy, the co-founder and Head of Customer Growth at 42Flows. As a pivotal figure in the FinTech domain, Igor shares invaluable insights into how 42Flows addresses the pain points entrenched in traditional banking models. 


Throughout our conversation, we delve into the adaptive strategies employed by 42Flows to stay ahead of current trends in digital banking. Additionally, we gain a deeper understanding of the collaborative efforts undertaken by 42Flows, shedding light on their blind spots and illuminating the evolving landscape of the FinTech industry.


Perhaps most importantly, Igor offers deep insights into the challenges faced by founders in navigating the complex terrain of FinTech innovation, such as compliance with the evolving regulatory landscape. From balancing demanding schedules to steering through uncharted waters, his wisdom provides a beacon for aspiring entrepreneurs in the financial sector.


As we unravel the insights shared by Igor, it becomes evident how integral such pioneering thoughts are in the context of the evolving digital banking landscape. Igor’s contribution to the FinTech conversation sets the stage for a deeper exploration into the progressive shifts in banking.


With this understanding, let's transition into the realm of digital banking evolution, a space where innovation and customer-centric strategies reshape the financial experience. We now invite you to dive into "The Evolving Landscape of Digital Banking," a comprehensive section that builds upon Igor’s discussion by dissecting the dynamic shifts in banking ecosystems and the potential that lies within embracing technological advancements.



The Evolving Landscape of Digital Banking


Digital banking has dramatically transformed from its origins as a simple electronic alternative to brick-and-mortar banks. Today's digital banking is defined by a diverse and sophisticated ecosystem that extends well beyond the core banking services. This evolution is characterized by the integration of non-banking services and the harnessing of emerging technologies to deliver a comprehensive customer experience.


Explore FinTech with The C-Founders podcast. Episode 1: Igor Luzhanskiy, 42flows co-founder, shares banking trends & insights

Central to this ecosystem are core banking services like payments, credits, accounts, investments, and insurance. However, the modern digital banking experience now encompasses services that go beyond traditional banking - including health services, lifestyle management, financial education, and mobility services, among others. These services are indicative of the shifting role of banks from mere financial institutions to integral parts of customers' daily lives.


The technology underpinning this evolution is equally diverse and vital. Artificial Intelligence (AI), particularly chatbots, has become essential in providing 24/7 customer service and personalized financial advice. APIs are the backbone of the seamless integration between various banking and non-banking services. Blockchain technology is emerging as a tool for securing transactions and enhancing transparency, while predictive analytics are being used to personalize customer experiences and anticipate needs. Meanwhile, cloud infrastructure provides the necessary scale and agility for banks to innovate and respond to market demands.


By expanding into these ecosystems, banks are not just providing financial services; they're embedding themselves into the very fabric of day-to-day activities, making their services more accessible, convenient, and tailored to the modern consumer.



Collaboration with Ecosystems: A Threat and a Big Opportunity


While the expansion into broader ecosystems presents significant opportunities for banks, it also introduces challenges and perceived threats. Collaborative models, like Banking-as-a-Service (BaaS) and embedded finance, are reshaping the industry landscape. These models facilitate third-party developers and businesses to integrate banking services into their products, thereby improving customer access and creating new revenue streams for banks.


However, for some traditional financial institutions, the open finance movement and the rise of collaborative ecosystems pose existential threats. They worry about losing control over the customer relationship and being relegated to the role of infrastructure providers. Yet, based on a Sopra Steria survey 76% of the industry recognizes the immense opportunity that these collaborative models present, particularly the potential for innovation and reaching new customer segments.


Explore FinTech with The C-Founders podcast. Episode 1: Igor Luzhanskiy, 42flows co-founder, shares banking trends & insights

The biggest challenge to digital banking, as per industry insights, lies in ensuring easy data interoperability and flow, both within internal systems and with external partners. About 27% of banks consider internal data interoperability their primary concern, while 25% see it with external partners. Legacy systems are another significant hurdle, with 24% of banks acknowledging that outdated infrastructure impedes development.


In conclusion, the future of digital banking is one that is integrated, collaborative, and expansive. Banks that can navigate the challenges of data interoperability and legacy systems stand to benefit from the opportunities presented by the growing financial ecosystem. The transition to a more interconnected and technologically advanced banking environment is not just inevitable; it's already underway.


About 42flows: Hailing from Estonia, 42flows Tech stands at the forefront of FinTech innovation, excelling in middleware development and process orchestration, streamlining digital banking through services like partner integrations, open API, custom CRM, and conversational banking. Collaborating with Skaleet and Hawk AI, they've completed 578 integrations, championing innovation and customer retention.



Tune In and Stay Engaged


Don't miss out on this enlightening conversation as we unravel the journey of FinTech innovation with Igor Luzhanskiy and 42Flows. Stay connected with us on Spotify to access this episode and future episodes of the C-Innovation Podcast.


Join us as we embark on a transformative journey through the realm of financial innovation. Your seat at the forefront of FinTech awaits.


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